Pure AWs Designers approached us with the ambition to consolidate and present their extensive body of work in a way that reflected both the depth of their experience and the clarity of their ethos. As an interior design studio with over seven years of completed projects, they sought a platform that would not only house this growing archive but also communicate their evolving studio philosophy and renewed brand direction.

We began by working closely with the team to define a digital presence that would embody their commitment to sustainable living—a value that informs both their creative process and client relationships. This principle guided our approach to content structure, colour palette, copywriting, and photography curation, ensuring every element resonated with potential clients and aligned with the studio’s natural sensibility.

The final website is a bilingual, interactive platform designed to feel both refined and approachable. It offers a consistent and organised view of project specifications, high-quality imagery, and press features, reinforcing Pure AWs Designers’ credibility and versatility. The visual system takes cues from nature, with a colour scheme and layout strategy that balance sophistication with ease of navigation. Interactivity was a key element of the experience to encourage engagement while maintaining a sense of calm and clarity.

In parallel, the project also supported Pure AWs Designers in refining their brand identity to meet the expectations of today’s interior design landscape. This included aligning their visual language with contemporary aesthetics while staying true to their roots. The result is a cohesive and forward-looking presence that reflects who they are—and where they’re going.