JAAK, a Hong Kong-based interior design studio founded by Calvin and Chau in 2014, partnered with us to refine and align its brand across digital platforms. Known for its modest, detail-oriented approach to residential interiors, the studio sought a brand presence that better reflected its evolution and current philosophy—quiet confidence, timeless character, and an emphasis on subtlety.

Our collaboration began with a review and refresh of JAAK’s visual identity. Building on the strength of their existing wordmark and bold sans serif typography, we introduced an earthy, grounded colour palette to more accurately reflect the studio’s refined aesthetic. This update offered a clearer articulation of their design values—thoughtful restraint, longevity, and human connection.

The website redesign focused on delivering a calm and intuitive user experience. Clean layouts and simple navigation were prioritised, allowing the studio’s residential projects to speak for themselves. Each project is accompanied by a short, editorial-style description, helping visitors form a deeper understanding of the work before making an enquiry. Additional features, such as a service overview, press-ready image bank, and an internal classification system, were also introduced to enhance clarity and accessibility. Social media platforms were updated in tandem, ensuring that the visual tone and messaging remained consistent across all touchpoints.